Persuasion Inc ZW drenched in Moi Amara

I am a big believer of wearing the clothes and not letting the clothes wear you. As much as loving yourself on the inside is important, loving yourself on the outside is too – so yes image is a big deal. How you portray yourself on the outside has a big impact on how you are received or perceived by people. So dress well – it’s as simple as that.

The outside world often looks at bloggers as individuals obsessed with vanity (however confidence is innate and should not be mistaken for arrogance), whose only job is to look good and throw shade – hello fashion police but blogging has a number of dimensions that you may not be aware of – cue the industry secrets, melt downs and cover ups but that’s a story for another day.

We put our lives out there for all to see, we have you judge how we look and what we do- even if you don’t say it – it takes a lot of strength, confidence and the ability to laugh at oneself to do that. I’m taking this moment to applaud every blogger whose chosen this path and the designers, creative’s and corporates who support what we do.

Despite the nitty gritty’s I had the pleasure of being dressed by Moi Amara for the FBA_ZIM shoot. When you’re dressed in designer you have no time to worry about everyone else and what they think. Moi Amara creations have a way of attracting the right kind of attention. Dressed in all white – even I was impressed by how good I looked. It was edgy, stylish and fun.

Together with 3 other bloggers we served hotness and fun like no other. Together it was a bunch of girls looking dressed to kill and about to have a lot of fun. We instantly became the “It girls” you want to hang out with and were guaranteed you would have a good time. When a designer creates a look that already speaks for itself all you have to do is have fun with it.

Jenika Shah is the designer behind Moi Amara and her aesthetic transcends to the wearer not just wearing the garment but feeling it too. You’re not even halfway to the party but you can already feel the music. Now that’s what I call designer...

Deets on shoot:  Makeup: Chic Street Newlands

                                  Products used: Black Opal

                                 Photography: Mush Visuals

                                  Clothing: Moi Amara

  Accessories: Moi Amara

                                 Shoes:  Bloggers own

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